One lead, one week
Dana inquires on a Tuesday afternoon. This is what happens to her record.
Nine moves, all automatic, each shown as the engine sees it.
Real estate intelligence
It knows who is moving before they call anyone.
Every record in your database is read, scored and rescored after each touch. Flo starts a campaign only for the ones actually moving, and matches them to homes.
Every lead scored and rescored. A campaign only for the ones actually moving.
Your database · 2,3403 campaigns started
Dana WhitfieldRealtor.com92
Sarah BennettZillow88
Marcus HaleCold list41
David KleinOpen house67Manual follow-up
25%
of leads ever get contacted
- Slow response, lost momentum
- Portals and ads paid for, then left waiting
- Follow-up stops after the second try
With Forward Flow
100%
contacted within sixty seconds
- Instant engagement, on every channel
- Booked meetings, on your calendar
- Campaigns that run for a year
01/ 09
Read, scored and texted, inside a minute.
The inquiry lands. Forward Flow reads the source, the listings she viewed and her history, scores her, picks the campaign, and sends the first text from your name. Forty-eight seconds, no human in the loop.
- Source and behaviour read on arrival
- Campaign chosen from the score, not a template
- First touch in under sixty seconds
Inquiry · Realtor.comTue · 2:11:04 pm
0:00Inquiry received212 Birch Ln · buyer form
0:03Record readViewed 4 listings this week · Willow Glen · $1.1M to $1.3M
0:09Scored 67Campaign: Buyer · warm · texts first, 6–8 pm answers
0:48Text sent, from Sam“Hi Dana, this is Sam with Willow Glen Realty. You looked at a few homes near Willow Glen…”
02/ 09
Intent, scored from behaviour.
Listings viewed, replies, opens, the words in a text: every signal moves the score. Cold today, 92 next month, and the campaign changes with it.
- Rescored after every touch
- Duplicates merged, dead numbers and emails replaced
- The Forward Flow database when your list runs dry
Dana WhitfieldIntent 67 → 92Mobile(303) 555-0142
Emaildana.w@gmail.com
Signals4 listings viewed · replied in 4 min · opened twice
AnswersText · 6–8 pm
03/ 09
Matches worth sending.
Homes for buyers, comps for sellers, a rate drop for the pre-approved. Every touch carries a reason to reply: three listings from your feed, chosen from what she looked at, not a link to your site.
Property matches · Willow GlenDana Whitfield
212 Birch Ln$1.18M · 3 bd · 2 baSent
48 Meridian Way$1.32M · 4 bd · 3 baSent
9 Olive Ct$995k · 3 bd · 2 baSent04/ 09
Her hour, her channel.
Forward Flow learns when each lead answers and sends then. Dana answers texts between six and eight in the evening, so that is when her texts go, and the call waits for a Saturday morning.
- Send time chosen per lead, from their own history
- Text, call, email and voicemail in the order each person answers
- Quiet hours and time zones respected
When Dana answerslast 90 days
12 am6 am12 pm6–8 pm12 am
TextSent 6:40 pm · replied in 4 min
CallSat 8:05 am · answered
EmailTue 7:10 am · opened twice
05/ 09
A call that sounds human.
A real conversation on your script: it opens, listens, answers what she asks, and qualifies her in a couple of questions. Interrupt it and it stops. Hear one.
- Opens in your name, on your script
- Answers questions before moving on
- Never invents a price, an address or a term
Sam · Willow Glen Realtycalling Dana · Sat 8:05 amGood morning to you Dana. This is Sam with Willow Glen Realty. How's your Saturday going so far?
Good, thanks. We're starting to look again, actually.
Glad to hear that! So, I was giving you a call because I noticed you inquired about purchasing a home on Realtor.com. Are you ready to move forward, or are there any questions I could answer for you?
06/ 09
Interest noted. Your phone rings.
The moment she says yes to meeting you, Forward Flow calls you, introduces her in a few sentences built from what she just said, and steps out. You pick up already knowing.
- The handoff question, word for word from your script
- A spoken brief in Forward Flow’s voice, then silence
- The recording and the outcome written to the CRM
Dana’s line1:52
And actually, Mike Wood just became available. Would you mind if I brought them into the call for a quick introduction?
Sure, go ahead.
Great, one moment while I bring Mike on.
Your phoneForward Flow
Great! Mike, I have Dana Whitfield on the line. She’s expecting a second baby and needs more space, looking in Willow Glen, four bedrooms, ideally by spring. Dana, I’m going to let you both take it from here if that’s alright with you?
Forward Flow stepped outConnected
07/ 09
Not now? It books instead.
If she would rather not talk to you yet, Forward Flow offers times from your calendar, confirms one, and texts her the details. Nothing is lost, and nothing lands on you until it is real.
- Times proposed from your actual availability
- Confirmed on the call, written to your calendar
- A text confirmation to the lead, a reminder the morning of
Mike’s calendarthis week
Thu2:00Fri10:00Fri3:30
Virtual buyer consultation · Thu 2:00Dana Whitfield · set by Forward FlowBooked
You're set: Thursday at 2:00 with Mike Wood, a virtual buyer consultation. I'll text a reminder the morning of.
08/ 09
Top of mind, for as long as it takes.
The lead who is not ready in March hears from you in November, with something new to say. Twelve months of touches that follow her score, not a calendar.
- A year of touches, paced by her signals
- A reason in every message: a rate drop, a new match, a comp
- Stops the moment she asks it to
Dana · the yearintent 41 → 92
- MarNot ready yet
- JulRates fell 0.6 pt · 3 matches
- NovAsked about 212 Birch Ln
- FebShowing booked
09/ 09
Flo tells you, you decide.
One text a day with what moved. Reply in plain words to change anything. Take a call yourself whenever you like.
- Flo is included in every plan
- It texts you once a day, you reply in plain words
9:41
Flo
Today · 6:12 PM
3 campaigns started today. Dana is at 92: showing set for Sat 10 am. Marcus went 23 → 41 after one text. 2 duplicates merged.
Hold Dana. I'll call her myself.
Held. Her brief is on your calendar for 9:00.
Feel what they feel
Now feel it as the lead.
Ninety seconds. You get the text, the call and the voicemail Forward Flow sends, then the handoff, live, through your microphone.
How it starts
From setup to booked meetings, no tech skills required.
- 1Connect your leads
Follow Up Boss, your CRM, or a list. Forward Flow starts watching in seconds.
Under 10 minutes - 2It engages instantly
Within sixty seconds, by text, call, email or video, adapting to each lead.
60 seconds - 3Meetings get booked
It checks your calendar, proposes times and confirms, no back-and-forth.
On your calendar - 4It keeps optimising
Every reply, open and answer moves the score and the next touch.
Every touch
“Forward Flow simplifies the way agents do business, bringing clarity, automation, and flow to every part of your day.”
Kyle RobinsonThe Robinson Group · Epique Realty
“Forward Flow does the outreach and follow-up we never have the hours for. It turned my database into dollar-producing activity.”
Jon HughesThe Mike Wood Team · RE/MAX
“The first platform that actually fixes the biggest problem in real estate: follow-up. It immediately starts calling, texting, and emailing my leads.”
Nicole SpellmanThe Spellman Group · Epique Realty
Pricing
Month to month. No contracts. Flo included.
Solo
$97/ month
For a single user · + $200 one-time build-out fee
- 1 user
- 3 phone numbers
- Multi-channel outreach
- AI optimization
- CRM integrations
Usage beyond the included tokens is billed as you go.
Large Team
From $147/ month
2 users · $50 per extra user, up to 50 · + $200 one-time build-out fee
- 2 to 50 users
- 3 phone numbers
- Multi-channel outreach
- AI optimization
- Priority support
Every plan includes CRM integration, an analytics dashboard and dedicated support.
Questions, answered.
How does it sound so human?
Every call is a real conversation, not a recording: it listens, answers questions and adapts. It introduces itself as part of your team and speaks plainly. Play the call in chapter five and judge for yourself.
How long does setup take?
Under ten minutes with Follow Up Boss or your CRM, or import a list directly. Forward Flow starts monitoring in seconds and reaches out within the first minute.
Can I change the messages and the approach?
Yes. Scripts, cadence, hours and the hand-off rules are yours to approve and adjust. Flo takes changes in plain words, or take a call yourself whenever you like.
Is it compliant for calls and texts?
Opt-outs are honoured instantly and written to your Do Not Call list, numbers are registered, and every message carries the required identification. Wrong-person replies are flagged, not called again.
Give Flo your database.
Twenty minutes, on your own leads. No card, no contract.